One of the first focuses of Ether will be to release high end fashion pieces crafted by our team of expert designers, creating everything from hoodies to jewelry and even sneakers. We plan to help bring many brands and individuals into the Ether universe to create limited-edition drops with unique designs and features.

Blurring the lines between digital and physical goods is another cornerstone of the Ether project. Ether products such as hoodies can either be received as physical goods or digital assets which could be used to give your Ether character its very own exclusive traits. The line between digital and physical will become unclear as you are approached with the choice of either receiving products in the real world or escaping reality, furthering your experience within the Ether metaverse.

We grow togETHER, Ether truly believes that everyone who becomes part of the project has a play in making the Ether IP even more recognizable - it is a collective effort of not only the team but all the holders.

Artists and individuals will be incentivized to use their Ether characters as their brands and personas - the large variety of traits provides holders with uniqueness and individuality with their IP. Ether will also use holders’ character designs for the production and theme of some releases, including the holders in the process and pushing forward their character in a creative and exclusive way.

With our holders' help, we will push the boundaries of what’s possible by creating an original narrative that's truly collaborative and immersive. Those within the project help decide the fate of characters, resulting in an ever-evolving story built with the Ether community. The story will be digitally illustrated in black and white and be publicly available, helping onboard people who may be unaware of the project but have an interest in the story. We plan to release chapters every other week so the community can enjoy watching the story unfold. Holders will be able to read these chapters in color.

At Ether, we believe that putting the community at the forefront of everything is essential for creating a successful project. We strive to create an inclusive and welcoming space where members can share their ideas, collaborate on projects, and learn from one another. Ether strives to empower the community to be part of something greater than themselves and be a positive change for the world.